- Accountability: You know exactly where the food is coming from, making it much easier for you to avoid those tainted food scares you're always reading about.
- Freshness: While the food you buy at the supermarket has likely been sitting in cold storage for days, the food you buy from farmers may have been picked just that morning. The taste difference is hard to explain; try it and you'll see what I mean.
- Unique foods: While you'll find more foods overall at the supermarket, you're likely to find delicious foods you've never even heard of at your local farmers' market. Just this week I discovered an exquisite ramp pesto that I used as the base for a homemade chicken and vegetable pizza. I wouldn't even know what a "ramp" was if I was confined to the supermaket.
- Environment: Ever wonder how food gets to the supermarket? Trucks and planes, and lots of them. That means gasoline being burned and fumes being exhausted. Farmers make a much shorter trip to the market and thus leave a much smaller environmental footprint.
- Economy: When you buy from a local farmer, he's likely to turn around and spend that money locally. That's good for the community. You're also helping to keep locals who work on farms employed. The more dollars you can keep within your neighborhood, the better.
- Education: Don't know how to pick out a good melon? Intimidated by all the different kinds of beef cuts? Just ask the farmer selling them; he'll be happy to answer your questions.
- Camaraderie: As you become a regular, farmers will learn your name and begin talking to you more personably. It's an entirely different experience from the bored checkout clerks you'll encounter at the supermarket.
The other thing to bear in mind is the seasonal nature of the markets. We've grown used to having all foods available to us at all times of the year. That may be convenient but it's hardly ideal. If you're living in a cold-whether environment, you're not supposed to have strawberries in December. Sure, you can buy them at the supermarket. They've been bred to be shipped (meaning they were picked too early), put on ice, trucked in from California and finally, days after being picked, made available to you. By that time they're already decaying and far from fresh. Wait until strawberry season in the summer, though, and you'll be treated to a taste sensation that will have you questioning how you ever put up with supermarket berries. Instead of getting your strawberries year-round, move on to a new seasonal fruit when strawberries go out of season. You'll be getting variety and freshness at the same time. It's a win-win.